September, 2015

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Different Ways of Creating Employee Engagement

Creating Employee Engagement

A recent Gallup Research report found that 70% of U.S. workers are either not engaged or were actively disengaged at work.

Considering that employee engagement can make or break a company, this is a startling statistic.

If you want to succeed in today’s marketplace, you have to keep your employees engaged. Here are just a few ways employee engagement makes things better for companies:

  • Creates meaningful differentiation in the market
  • Reduces turnover
  • Saves money on onboarding costs
  • Improves customer service – and thus customer loyalty
  • Expands company intelligence and encourages innovation
  • Have a procedure for serious incident reporting

With such a high percentage of workers unengaged, what steps should a company take to improve that number? Start with these five tips.

1. Focus on Engagement at the Local Level

To improve engagement, employees must feel empowered to make a difference in their immediate environment. Impactful change really happens at the local, workgroup or organizational level.

Employee engagement initiatives can be most effective when leaders set employee engagement goals for managers during performance reviews. This encourages managers to discover areas where engagement is lacking and find opportunities to make positive changes.

2. Use the Right Employee Engagement Survey

Performance reviews can inspire employee engagement and help your company achieve goals. In fact, 360° performance reviews solicit valuable, actionable feedback from not just the employee’s manager but peers, subordinates and key stakeholders. Surveys are a critical part to this review process.

Companies often make the mistake of using employee surveys to collect irrelevant data, or data that is hard to act on. An effective survey must be specific, relevant and actionable.

Your choice of survey software also matters. If it’s difficult for employees to take the survey, or if the reporting is difficult for managers to get results from, the survey won’t help anyone. Use a survey tool that’s simple enough for everyone to use, yet smart and flexible enough to give you all the insight you need.

3. Coach Managers and Keep Them Accountable

Research shows that managers are mostly responsible for employees’ engagement levels. Make sure your managers are coached on how to create effective employee engagement plans and track the results.

Hold managers accountable for the results. Set goals that encourage action, and make employee engagement a part of their performance evaluation.

4. Increase Visibility and Transparency

Managers and executives should make sure they are accessible and visible around the office. Employee engagement improves when employees see higher-ups as approachable and available instead of locked away in their offices.

Also, make sure information gets shared readily with employees. Management transparency has a direct correlation with employee happiness. Trust employees with sensitive information (when it makes sense) to give them a sense of investment in the company and camaraderie with their managers. This will also result in a more cooperative team environment.

5. Define Goals and Acknowledge Successes

Setting the right goals for employees during performance reviews is only one step in improving employee engagement in an organization. Managers should also make their own employee engagement goals meaningful to employees everyday lives.

When managers discuss employee engagement at team meetings or in one-on-one employee meetings, it can make engagement part of the everyday experience for workers. But make sure your managers are also recognizing employees’ accomplishments too. Publicly acknowledging successes, contributions and achievements builds trust, energizes the workplace and motivates both individuals and their peers.

Employee Engagement Is the Foundation for Company Success

There are so many benefits to improving employee engagement in the workplace. But it all starts with having the right conversations. Employee feedback surveys are a great way to initiate those conversations. 

What is Digital Marketing – The In’s & Out’s

What is Digital Marketing

Digital marketing is a blanket term for a large group of marketing professions relying on the use of digital technology to leverage exposure. When talking in general, digital marketing is a service, brand or product promotion via different forms of electronic media. Activities of digital marketing includes:

  • SEO (search engine optimisation)
  • Content marketing
  • Content automation
  • Social media marketing
  • Display advertising
  • Email marketing
  • Display advertising
  • Affiliate marketing
  • Search marketing

Digital marketing is affordable for every organisation and it is widely used by marketing and pr agencies. The internet age and growth of mobile devices has lead to creation of new methods of marketing. Social networks open great possibilities for traditional marketers to us as a new source of attaining international appeal. In this sense the Internet offers a variety of applications which can be used to distribute information or market a product and all that plus being able to interact with your customers.

To understand what is digital marketing, it might be useful to firstly understand what is not. Traditional marketing channels include TV, newspapers, magazines, billboards, leaflets, etc so essentially you can say that digital marketing is marketing on a non physical platform. The drawback of traditional marketing are a lack of communication with potential customers and not being able to have real time interaction, therefore this form of advertising is not as effective in modern age where customer opinion matters greatly to a company’s success. Traditional marketing simply doesn’t facilitate a 2 way communication channel between customer and businesses making it very linear. With this in mind i read via Agency Inc blog that the main difference of the two types is that, traditional marketing nowadays tend to aim at impressing the customer while digital media aims at creating an interactive dialogue.

What is Digital Marketing

Why do you need digital marketing?

Comparing to traditional, digital marketing allows to analyse organisation’s advertising campaigns in real time, therefore it allows to understand fast what works better and what’s not working. This type of marketing allows potential customers to access information whenever and wherever they want it. Digital media is a fast growing field, and majority of your customers probably use a certain type of device to access it. So customers are able to get a broader variety of opinions about your business or organisation, not just your company’s sales line. People need brands they trust, so more likely they will believe other existing customer’s opinions than yours.

Companies need to analyse the number of interaction in social media, for example downloads of apps, retweets in Twitter, likes if Facebook, number of subscriptions and many other.The more interaction you get, the better position you will get in search engines and the more secondary clients (the ones which are not yet your clients or your social media subscribers) will know about your organisation. Digital marketing channels are important, however the main work is on the marketer. Marketer needs to know everything possible about potential clients, this is where social networks can come in handy, it allows for marketer to learn about their tastes and preferences through creative social dialogues. That might help significantly in engaging in communication with buyer as well as this information can help to create more relevant SEO saturated content. Working with social networks might even require an audience analysis, large companies do it often as knowing your audience is one of keys to better results.

After you finished audience analysis, building a digital marketing strategy would be an ideal start for a fast growing company as well as for those which don’t know where to start with. It is simple to create a digital marketing plan as it is cheap and accessible for all sort of businesses. In fact many digital marketing opportunities are free and are open for anyone to try. Take SEO for example, according to Paul Gordon & many other it is one of the most effective method of attaining organic traffic to a website, and it is a completely free medium of digital marketing. Digital marketing is also particularly helpful for growing businesses as it has a lot of potential to grow a company in a very short amount of time given the marketer knows how to interact with their audience effectively.

Bring Luxury to your special day with a luxury wedding planner

Luxury Wedding Planners

The benefits of hiring Luxury Wedding Planners in London

You wedding is one of the most important days in your life. This is why so much detail and planning goes into the event and why every detail must be laid out perfectly in order to ensure that the day is remembered and the bride is the center of the event. If you want your wedding to go beyond the cliché and want to have a luxury wedding, then you need to hire a luxury wedding planner in London. Here are a few benefits of doing so.

Luxury Wedding Planners London can help you with the actual planning not just the venue

It is true that you want to have a great venue for your event, but you also want to ensure that you have someone with you along the way to plan the event to meet your overall vision. Just having a venue provider does not accomplish much apart from having a venue or a marquee to host your wedding. Having someone with experience is critical to ensuring that you do not overlook a small detail. Use the wrong type of glasses for the theme, have appropriate food, that the lighting is correct, and all the other details which generally are left up to the bride to decide.

Pre-event invitations & Design

With a luxury wedding, it is just as important to set the mood before the event then it is to have a well thought out design for the reception and bridal breakfast. The invitations and menu cards will say a great deal. Typically a guest will determine

  • How elegant the wedding will be
  • The colors that will be dominant in your wedding
  • The general theme of the wedding
  • Whether or not they will attend

from the invitation. Do not forget to take special consideration to the envelope as well. You do not want to have a great invitation be dwarfed by a poor taste in the presentation.

A luxury wedding planner in London should have a list of vendors who specialize in luxury wedding invitations. The planner should also be able to present you with numerous designs from which to choose from in order to set the appropriate mood/theme for your wedding.

The Ceremony

The wedding is the event that you are planning. It is not the reception, the bridal breakfast, the pre-wedding photos, or any of the other tangents. Granted, these are important things to consider, but it is the actual wedding ceremony which needs to have the most focus. Your luxury wedding planner in London will help you to find the best flowers and decorations for the ceremony, the venue sourcing and selection, the style for the wedding, and the music.

Wedding Planners should first listen to your ideas to determine your overall vision for your wedding. The day is to be centered on you and your spouse and so there needs to be an understanding about what you want to have presented. Typically, the wedding planner will establish the theme and the colors first and then other details will be worked into the event management.

After the ceremony

Even the most luxurious wedding needs to have some form of entertainment after the wedding. Whether you chose to use a DJ or a live band, having someone to keep the guests engaged is paramount to having a memorable wedding.

In addition to music and entertainment, you will want to ensure that you have great food. Most people come to see a wedding for the bride, but really talk about the food and the entertainment which was provided afterwards. After so much planning, those which do not use professional services have a tendency to overlook the details of the reception and the departure of the bride and groom. For instance: With a luxury wedding is it not more luxurious to have the bride and groom depart from the venue in a stylish vehicle adorned with flowers and ribbons or in a typical SUV or dirty vehicle? Obviously, the luxury vehicle is the more desirable. Such details as this should be addressed with the help of your wedding planner.