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What is a Creative Agency and Why Should You Use One?

Creative Agency

There’s no escaping the fact that the internet is a major factor in almost everything we do today.  For a business of all sizes, this means that the internet can be anything from a useful way to connect with customers to the heart of their business.  Whatever the case, everything the business does on the internet should have a certain look and style and this is where a creative agency comes in.  But what are they and why would your business use one?

What they do

What these businesses do can vary a little from one company to another.  For example, a creative agency in London may list certain services that aren’t offered by one in Manchester.  But the general view of a creative agency is that they are the people that create and design your part of the internet – this includes the company website, social media platforms and can include areas such as email and print design as well as advertising content and appearance.

At the heart of this work is the concept of branding, a major talking point in internet design at the moment.  The creative agency can help a business create a brand and then transfer that brand to everything they do.  Good branding is the way a business gets a customer to stay on their website for more than the three seconds it takes to read a headline or a product title.  It is also the way that a company gets customers to read an email or click an advert.

Why branding matters

Good branding is crucial for business success because it is the strong foundation on which all work is done.  Professional looking websites, social media platforms and other communications instil confidence in people – we are a very visual species and we make snap judgements based on what things look like.

Therefore, by creating a solid, quality look for a business, you can become recognisable to customers.  They might see your latest Facebook update and recognise the brand from their shopping experience on your website.  They are then more likely to engage with it and even share it on to their friends in the internet version of word of mouth.

A consistent approach to all interactions on the internet makes people think that the brand is trustworthy and serious about their business – even if they use a little humour in their branding!  A good brand attracts attention and reassures people that the company is a legitimate one, with good quality services or products and plays down the nagging fear of untrustworthy companies or scams that we all have on the internet.

Why use a creative agency?

Now there are lots of great pieces of software out there that allow you to make some elements of branding yourself.  And if you have graphic design talents then you can probably do a bit more.  But there is no substitute for the professional standard that a creative agency can offer.  And by using a creative agency in London if you live in the city, you can even meet up with them, go over things in person.

Another advantage of the creative agency is that they are at the cutting edge of things.  These people know the latest technology to use, trends to include and are constantly dealing with the real world application of their designs.  It takes time to learn all of this and when you are running a business, you often don’t have the time to get up to speed on all these additional areas.

Choosing an agency to work with

So you have decided that you want to work with a creative agency – but which one?  There are some solid tips to help you make that decision but much of it is down to how you feel.  Are you comfortable with the people at the agency?  Do they ‘get’ what you want?

Look at their portfolio and the work that they have done in the past – does it resonate with you?  Can you use ideas from it to inspire your own website?  Look at their workload and how much time and manpower they can dedicate to you.  A good balance is an agency with lots of ongoing work but also time to give your project the attention it deserves.

Whether you have a firm idea of what your branding should involve or are happy to let the experts take over, working with a creative agency is definitely the best approach to getting it right.  That way, your business will be recognisable, trustworthy and everything will look great.

The Top 5 Puma Golf Shirts

PWRCOOL Patternblock Polo Shirt

Now as Golf is my favourite past time i though i share with you what i think are the top must have golf shirts.

Puma has long been known for stylish and comfortable sportswear for many sports.  One of the most popular types of sportswear that they offer is golf shirts. But with so many from which to choose, how to do you find the best Puma golf shirts? Here are five shirts that we know are five of the best offered.

PWRCOOL Patternblock Polo Shirt

This shirt is stylish enough to wear off of the golf course but helps you stay cool when the heat is on.  it features the inner print that helps you stay cool by activating with moisture. Combined with its dryCell technology which wicks away the sweat, you will feel cool and confident. The pattern is on the front and the back. The iconic Puma logo is on the left breast and Puma’s 18 Hole Logo’s at the shirt’s back neck.

PWRCOOL Patternblock Polo Shirt

Key Stripe Polo Shirt

As most golfers know, the game can become very heated, so you need a shirt that can keep you cool anytime. That is what makes this shirt so special. It has the special dryCELL technology which will wick moisture away as soon as the moisture hits your body. Its stylish bold striped pattern on its front panel and three-button placket gives you a stylish look. For all-day comfort, it is made of 91% polyester/9% elastane knit keeps you comfortable all day, and it also helps to protect your skin with a UPF of 40.

Key Stripe Polo Shirt

Popover Shirt

Sometimes you need a bit more protection when you are out on the golf course than a regular polo shirt can provide. That is when golfers turn to the popover shirt. This shirt is comfortable and made from 100% polyester to provide you with warmth and comfort when the weather turns cold. It’s a half-zip popover with UPF of 40+ and a stand collar.   Use the adjustable waist bungee to create a fit that is perfect for you.

Pounce Shirt

This shirt has everything that you need to keep you cool and confident while on the course. It’s made from 100% polyester interlock and has dryCELL technology for keeping you comfortable and dry. Another popular technology is its COOLMAX® Extreme found in its fabric which absorbs the moisture. The back panel is made of mesh to help your skin breathe and its side seams allow you to move freely as needed.

Pitch Pullover

Just because it’s cold outside doesn’t mean that you can’t go out and play your favorite game.  This pullover feels as good as it looks. It’s made from 90% polyester/10% elastane and has dryCELL technology so that moisture is wicked away from your skin. It has a zip placket and has a stylish contrasting color paneling at its shoulders.

If you are looking for Puma golf shirts for someone else or yourself, start out with these that are mentioned above. They offer you comfort and style, which are both very important while playing golf. With Puma, you get style and comfort while you are enjoying your favorite pastime.

 

Different Ways of Creating Employee Engagement

Creating Employee Engagement

A recent Gallup Research report found that 70% of U.S. workers are either not engaged or were actively disengaged at work.

Considering that employee engagement can make or break a company, this is a startling statistic.

If you want to succeed in today’s marketplace, you have to keep your employees engaged. Here are just a few ways employee engagement makes things better for companies:

  • Creates meaningful differentiation in the market
  • Reduces turnover
  • Saves money on onboarding costs
  • Improves customer service – and thus customer loyalty
  • Expands company intelligence and encourages innovation
  • Have a procedure for serious incident reporting

With such a high percentage of workers unengaged, what steps should a company take to improve that number? Start with these five tips.

1. Focus on Engagement at the Local Level

To improve engagement, employees must feel empowered to make a difference in their immediate environment. Impactful change really happens at the local, workgroup or organizational level.

Employee engagement initiatives can be most effective when leaders set employee engagement goals for managers during performance reviews. This encourages managers to discover areas where engagement is lacking and find opportunities to make positive changes.

2. Use the Right Employee Engagement Survey

Performance reviews can inspire employee engagement and help your company achieve goals. In fact, 360° performance reviews solicit valuable, actionable feedback from not just the employee’s manager but peers, subordinates and key stakeholders. Surveys are a critical part to this review process.

Companies often make the mistake of using employee surveys to collect irrelevant data, or data that is hard to act on. An effective survey must be specific, relevant and actionable.

Your choice of survey software also matters. If it’s difficult for employees to take the survey, or if the reporting is difficult for managers to get results from, the survey won’t help anyone. Use a survey tool that’s simple enough for everyone to use, yet smart and flexible enough to give you all the insight you need.

3. Coach Managers and Keep Them Accountable

Research shows that managers are mostly responsible for employees’ engagement levels. Make sure your managers are coached on how to create effective employee engagement plans and track the results.

Hold managers accountable for the results. Set goals that encourage action, and make employee engagement a part of their performance evaluation.

4. Increase Visibility and Transparency

Managers and executives should make sure they are accessible and visible around the office. Employee engagement improves when employees see higher-ups as approachable and available instead of locked away in their offices.

Also, make sure information gets shared readily with employees. Management transparency has a direct correlation with employee happiness. Trust employees with sensitive information (when it makes sense) to give them a sense of investment in the company and camaraderie with their managers. This will also result in a more cooperative team environment.

5. Define Goals and Acknowledge Successes

Setting the right goals for employees during performance reviews is only one step in improving employee engagement in an organization. Managers should also make their own employee engagement goals meaningful to employees everyday lives.

When managers discuss employee engagement at team meetings or in one-on-one employee meetings, it can make engagement part of the everyday experience for workers. But make sure your managers are also recognizing employees’ accomplishments too. Publicly acknowledging successes, contributions and achievements builds trust, energizes the workplace and motivates both individuals and their peers.

Employee Engagement Is the Foundation for Company Success

There are so many benefits to improving employee engagement in the workplace. But it all starts with having the right conversations. Employee feedback surveys are a great way to initiate those conversations. 

What is Digital Marketing – The In’s & Out’s

What is Digital Marketing

Digital marketing is a blanket term for a large group of marketing professions relying on the use of digital technology to leverage exposure. When talking in general, digital marketing is a service, brand or product promotion via different forms of electronic media. Activities of digital marketing includes:

  • SEO (search engine optimisation)
  • Content marketing
  • Content automation
  • Social media marketing
  • Display advertising
  • Email marketing
  • Display advertising
  • Affiliate marketing
  • Search marketing

Digital marketing is affordable for every organisation and it is widely used by marketing and pr agencies. The internet age and growth of mobile devices has lead to creation of new methods of marketing. Social networks open great possibilities for traditional marketers to us as a new source of attaining international appeal. In this sense the Internet offers a variety of applications which can be used to distribute information or market a product and all that plus being able to interact with your customers.

To understand what is digital marketing, it might be useful to firstly understand what is not. Traditional marketing channels include TV, newspapers, magazines, billboards, leaflets, etc so essentially you can say that digital marketing is marketing on a non physical platform. The drawback of traditional marketing are a lack of communication with potential customers and not being able to have real time interaction, therefore this form of advertising is not as effective in modern age where customer opinion matters greatly to a company’s success. Traditional marketing simply doesn’t facilitate a 2 way communication channel between customer and businesses making it very linear. With this in mind i read via Abacus Marketing blog that the main difference of the two types is that, traditional marketing nowadays tend to aim at impressing the customer while digital media aims at creating an interactive dialogue.

What is Digital Marketing

Why do you need digital marketing?

Comparing to traditional, digital marketing allows to analyse organisation’s advertising campaigns in real time, therefore it allows to understand fast what works better and what’s not working. This type of marketing allows potential customers to access information whenever and wherever they want it. Digital media is a fast growing field, and majority of your customers probably use a certain type of device to access it. So customers are able to get a broader variety of opinions about your business or organisation, not just your company’s sales line. People need brands they trust, so more likely they will believe other existing customer’s opinions than yours.

Companies need to analyse the number of interaction in social media, for example downloads of apps, retweets in Twitter, likes if Facebook, number of subscriptions and many other.The more interaction you get, the better position you will get in search engines and the more secondary clients (the ones which are not yet your clients or your social media subscribers) will know about your organisation. Digital marketing channels are important, however the main work is on the marketer. Marketer needs to know everything possible about potential clients, this is where social networks can come in handy, it allows for marketer to learn about their tastes and preferences through creative social dialogues. That might help significantly in engaging in communication with buyer as well as this information can help to create more relevant SEO saturated content. Working with social networks might even require an audience analysis, large companies do it often as knowing your audience is one of keys to better results.

After you finished audience analysis, building a digital marketing strategy would be an ideal start for a fast growing company as well as for those which don’t know where to start with. It is simple to create a digital marketing plan as it is cheap and accessible for all sort of businesses. In fact many digital marketing opportunities are free and are open for anyone to try. Take SEO for example, according to Paul Gordon & many other it is one of the most effective method of attaining organic traffic to a website, and it is a completely free medium of digital marketing. Digital marketing is also particularly helpful for growing businesses as it has a lot of potential to grow a company in a very short amount of time given the marketer knows how to interact with their audience effectively.

Bring Luxury to your special day with a luxury wedding planner

Luxury Wedding Planners

The benefits of hiring Luxury Wedding Planners in London

You wedding is one of the most important days in your life. This is why so much detail and planning goes into the event and why every detail must be laid out perfectly in order to ensure that the day is remembered and the bride is the center of the event. If you want your wedding to go beyond the cliché and want to have a luxury wedding, then you need to hire a luxury wedding planner in London. Here are a few benefits of doing so.

Luxury Wedding Planners London can help you with the actual planning not just the venue

It is true that you want to have a great venue for your event, but you also want to ensure that you have someone with you along the way to plan the event to meet your overall vision. Just having a venue provider does not accomplish much apart from having a venue or a marquee to host your wedding. Having someone with experience is critical to ensuring that you do not overlook a small detail. Use the wrong type of glasses for the theme, have appropriate food, that the lighting is correct, and all the other details which generally are left up to the bride to decide.

Pre-event invitations & Design

With a luxury wedding, it is just as important to set the mood before the event then it is to have a well thought out design for the reception and bridal breakfast. The invitations and menu cards will say a great deal. Typically a guest will determine

  • How elegant the wedding will be
  • The colors that will be dominant in your wedding
  • The general theme of the wedding
  • Whether or not they will attend

from the invitation. Do not forget to take special consideration to the envelope as well. You do not want to have a great invitation be dwarfed by a poor taste in the presentation.

A luxury wedding planner in London should have a list of vendors who specialize in luxury wedding invitations. The planner should also be able to present you with numerous designs from which to choose from in order to set the appropriate mood/theme for your wedding.

The Ceremony

The wedding is the event that you are planning. It is not the reception, the bridal breakfast, the pre-wedding photos, or any of the other tangents. Granted, these are important things to consider, but it is the actual wedding ceremony which needs to have the most focus. Your luxury wedding planner in London will help you to find the best flowers and decorations for the ceremony, the venue sourcing and selection, the style for the wedding, and the music.

Wedding Planners should first listen to your ideas to determine your overall vision for your wedding. The day is to be centered on you and your spouse and so there needs to be an understanding about what you want to have presented. Typically, the wedding planner will establish the theme and the colors first and then other details will be worked into the event management.

After the ceremony

Even the most luxurious wedding needs to have some form of entertainment after the wedding. Whether you chose to use a DJ or a live band, having someone to keep the guests engaged is paramount to having a memorable wedding.

In addition to music and entertainment, you will want to ensure that you have great food. Most people come to see a wedding for the bride, but really talk about the food and the entertainment which was provided afterwards. After so much planning, those which do not use professional services have a tendency to overlook the details of the reception and the departure of the bride and groom. For instance: With a luxury wedding is it not more luxurious to have the bride and groom depart from the venue in a stylish vehicle adorned with flowers and ribbons or in a typical SUV or dirty vehicle? Obviously, the luxury vehicle is the more desirable. Such details as this should be addressed with the help of your wedding planner.